DTC PERFORMANCE MARKETING CHANNEL ANALYST - PRANA
Company: Columbia Sportswear
Location: Carlsbad
Posted on: October 19, 2024
Job Description:
This is a hybrid position that requires working from prAna's
Carlsbad area HQ at least 3 days a week.
For a complete understanding of this opportunity, and what will be
required to be a successful applicant, read on.
ABOUT THE POSITIONThe DTC Performance Marketing Channel Analyst
will deliver and operationalize multiple data and business
initiatives for prAna's direct to consumer business. The role is
responsible for enabling marketers, merchandisers, and site
managers to optimize the business for growth through data driven
insights and recommendations.The role is a partner to the VP of
Global Direct to Consumer and the Director of eCommerce &
Performance Marketing with high-level, confidential, and strategic
communications. This role works closely with many areas of the
direct-to-consumer business as well as the finance, wholesale and
enterprise analytics and data teams.HOW YOU'LL MAKE A
DIFFERENCE
- Serve as the trusted data and analytics partner to provide
direction through quantitative and qualitative analyses.
- Develop and maintain reporting dashboard for consumer analytics
use cases.
- Maintain backlog of consumer analytics use cases and support
business owners in assessing value opportunity and feasibility;
Provide recommendations for enhancements based on aggregated use
case needs.
- Establish KPIs and performance metrics to measure the
effectiveness of marketing initiatives to drive continuous
improvement.
- Manage A/B testing strategy, design and execution for site
conversion optimization.
- Collaborate with the website technology team to identify gaps
in data capture strategy and implement enhancements; partner with
IT/IS to maintain internal data accuracy, conduct hygiene audits as
needed.
- Oversee analytics integrations with site and 3rd parties
ensuring accuracy in collection of key data points.
- Provide strategic guidance on emerging trends, best practices,
and technologies in customer data management and analytics; Foster
a culture of data-driven decision-making and customer-centricity
across the organization.YOU ARE
- Someone who excels at working with all levels of
management/teams, including but not limited to Executives,
Directors, Managers, Analysts, Coordinators, in an analytics role
to optimize business performance.
- Known for being a thought leader and analytics subject matter
expert.
- A skilled analytics translator between brand business partners
and technical teams.
- A savvy communicator who can resolve conflict, remove
roadblocks, and lead decision-making when critical issues arise.YOU
HAVE
- 5+ years of experience in business or marketing analytics and
reporting for the direct-to-consumer industry, preferably
apparel.
- Demonstrated experience using advanced Excel features and
techniques required, and ability to teach others; experience with
Adobe Analytics or similar; Experience with modeling and developing
functional reporting and dashboards in Power BI or similar;
Proficiency with MS Outlook, Word and PowerPoint.
- Experience working with a variety of information systems and
data files, including large and complex files: analyzing file
structures, using and creating file layouts, transforming raw data
into finished products.
- Experience and ability to interpret wisdom from data to inform
and develop future direction and sales growth drivers.
- Bachelor's Degree in Management, Business, Finance, IS, Data
Analytics, or equivalent.#LI-AD1#Hybrid#prAnaThis job description
is not meant to be an all-inclusive list of duties and
responsibilities, but constitutes a general definition of the
position's scope and function in the company.
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Keywords: Columbia Sportswear, Upland , DTC PERFORMANCE MARKETING CHANNEL ANALYST - PRANA, Advertising , Carlsbad, California
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