Product Marketing Manager

Company: Cella Careers
Location: Irvine
Posted on: April 27, 2025

Job Description:

Location: Irvine, CaliforniaJob Type: PermanentCompensation Range: $125,000 - 160,000 per yearWe're seeking a strategic and results-driven Product Marketing Manager to lead go-to-market initiatives for our enterprise-grade business surveillance solutions. In this key role, you'll collaborate across product management, sales, and marketing to develop and execute marketing strategies that drive demand, expand market share, and enhance our brand presence.Responsibilities:Drive Market Intelligence: Conduct comprehensive market research, competitive analysis, and customer segmentation to inform product positioning, refine go-to-market strategies, and maximize brand relevance.Develop Product Narratives: Craft and refine product positioning and messaging across all touchpoints, including packaging, sales presentations, and online content, ensuring a consistent and engaging brand story. Execute go-to-market launches for new solutions, products, and feature releases.Collaborate on Go-to-Market Execution: Partner with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, achieving business objectives through innovation and collaboration.Provide Product Marketing Expertise: Act as a product marketing advisor for internal and external communications, including training, sales pitches, industry events, media engagements, and influencer collaborations.Enable Sales through Collateral Development: Collaborate with product, sales, and marketing teams to develop relevant collateral that supports the entire sales process.Champion Marketing Innovation: Stay informed about industry trends, emerging technologies, and growth marketing best practices. Lead initiatives to integrate cutting-edge strategies into marketing operations.Qualifications:Education: Bachelor's degree in marketing, engineering, or a related field required.Technical Proficiency: Strong technical understanding of products and solutions, with the ability to translate technical features into partner and business benefits.Experience: 5+ years of progressive product marketing experience, with a proven track record in the business video surveillance or related technology sector.Industry Knowledge: Strong understanding of the business video surveillance industry, including solution applications and customer pain points.Communication Skills: Excellent written and verbal communication skills, including experience with product presentations, video showcases, training, and industry interviews.Adaptability and Project Management: Ability to thrive in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality.Skills: -Core Marketing Skills:Product Marketing Strategy: Developing and executing go-to-market strategies.Market Research & Analysis: Conducting market research, competitive analysis, and customer segmentation.Product Positioning & Messaging: Crafting product positioning and messaging across various channels.Go-to-Market Execution: Planning and executing product launches.Content Creation: Developing marketing collateral, sales presentations, and online content.Growth Marketing: Understanding and implementing growth marketing strategies.Brand Relevance: Maintaining and maximizing brand relevance.Technical & Industry Skills:Video Surveillance Industry Knowledge: Understanding of video surveillance solutions, applications, and pain points.Technical Product Understanding: Ability to understand and translate technical features into business benefits.Communication & Collaboration Skills:Written & Verbal Communication: Excellent communication skills for presentations, training, and media engagements.Cross-Functional Collaboration: Ability to work effectively with product, sales, and marketing teams.Relationship Management: Ability to work with external agencies and strategic partners.Influencer Collaboration: experience with influencer collaboration is a benefit.Business & Management Skills:Project Management: Ability to manage multiple projects simultaneously.Strategic Thinking: Ability to align marketing initiatives with business objectives.Results-Oriented: Focus on driving demand and increasing market penetration.Adaptability: Ability to thrive in a fast-paced environment.JOBID: -1086374 -#LI-CELLA#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Product Marketing Manager, Location:Irvine, CA-92618

Keywords: Cella Careers, Upland , Product Marketing Manager, Advertising , Irvine, California