Senior Brand Manager

Company: LEDGENT Technology & Engineering - Roth Staffing C
Location: Irvine
Posted on: November 6, 2024

Job Description:

We are hiring a Senior Brand Manager to start immediately for a leading Home Builder in Irvine. This is a Hybrid on-site position (typically Fridays offsite), Direct Hire, base salary + annual bonus.Position Responsibilities

• Lead the recruitment, hiring, evaluation, training, and development of a high-performing brand marketing team focused on brand positioning, lead generation, customer experience, and reputation management.
• Foster a positive, achievement-oriented work culture that aligns with the company's values, vision, and leadership competencies.
• Ensure compliance with marketing and legal policies, internal controls, and best practices across all brand marketing activities.
• Oversee the creation and delivery of brand marketing training sessions, workshops, and coaching to enhance the skills and capabilities of both home office and division marketing team members.
• Provide mentorship and guidance to direct reports, setting clear performance goals and offering constructive feedback to drive continuous improvement.
• In collaboration with the National VP of Marketing, develop and execute integrated brand marketing programs, advertising campaigns, and promotions that align with the company's strategic objectives.
• Lead the development of brand marketing assets, including templates and content for digital, print, and retail applications, ensuring consistency and alignment with the brand's positioning, identity, and voice.
• Monitor and analyze the performance of brand marketing initiatives, using data-driven insights to optimize return on investment and enhance campaign effectiveness.
• In collaboration with the National VP of Marketing, cultivate strategic partnerships and alliances with influencers and relevant organizations to enhance brand reputation, develop joint marketing programs, and expand marketing reach.
• Drive the consumer-driven vision of the brand, ensuring that all marketing touchpoints, from national campaigns to local community experiences, reflect the company's premium lifestyle brand.
• Serve as the voice of the customer, ensuring that brand communications are aligned with customer needs and preferences.
• Maintain strong relationships with key marketing agencies (brand, PR, advertising, social media), vendors, influencers, and partners to ensure the successful and timely execution of brand marketing initiatives.
• Collaborate with members of the digital marketing team, as well as cross-functional teams, to bring a deep understanding of the company's markets, consumer preferences, and competitive landscape to the forefront of brand marketing efforts.
• Periodically evaluate the execution of brand marketing initiatives, providing feedback and recommendations to ensure continuous evolution and improvement in brand and customer experience.
• Communicate regularly with senior management, keeping them informed of brand marketing opportunities, challenges, progress, and support needs.
• Study consumer research reports, market trends, and qualitative feedback to identify opportunities for brand marketing innovation and growth.
• Stay abreast of B2C brand marketing best practices, competitive activities, and industry developments, applying insights to enhance the company's brand strategy and execution.
• Prepare detailed forecasts, reports, and presentations on brand marketing performance, providing actionable insights and recommendations to senior leadership.
• Establish and maintain a thorough understanding of key metrics and business indicators, using this knowledge to drive strategic decisions and improve overall marketing effectiveness.Position Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree or certifications in relevant areas are preferred.
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Keywords: LEDGENT Technology & Engineering - Roth Staffing C, Upland , Senior Brand Manager, Executive , Irvine, California