VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.)

Company: twiceasnice Recruiting
Location: Huntington Beach
Posted on: November 6, 2024

Job Description:

VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.)Location: Huntington Beach, CASalary: $200,000 - $225,000 + Annual Profit Sharing up to 30% + BenefitsBenefits: Medical, Dental, Vision, 401K, Vacation Days, Life Insurance, Disability -Job Type: Full-Time (-50+ hours/week)Core Hours: M-F, 8am-5pmStart Date: ASAPSponsorship: Not availableRelocation Assistance: Not availableTravel: 20% - Mostly within the United States VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Description Our client, a leading consumer goods brand, is seeking an entrepreneurial Vice President of Product Development & Marketing to join their team in Huntington Beach, CA. Reporting to the EVP of Sales & Marketing, you will drive strategic marketing initiatives and lead product innovation to elevate the brand, enhance customer experience, and support market expansion. This role is 65% focused on managing the entire product development lifecycle, so the ideal candidate will have a proven background in innovation, a track record of launching successful tangible products, and experience leading large-scale marketing campaigns. Success in this role requires being very hands-on, with a strong focus on the end-user, excelling in a fast-paced environment, and developing and mentoring the Marketing Team to drive continual brand growth. This is a fantastic opportunity to join a well-established company with a respected brand, where a new generation of talent can help shape the company's innovative future and drive long-term growth. VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Responsibilities --- - -Develop & implement the company's long-term marketing strategies--- - -Lead the entire new product lifecycle (65%) while overseeing day-to-day marketing activities (35%)--- - -Oversee brand management, digital, content, and advertising efforts--- - -Mentor and develop high-performing marketing and creative teams (3 direct reports)--- - -Create B2B retail marketing strategies for industrial & big-box channels ---- - -Partner with suppliers & contract manufacturers for consumer insights and market research--- - -Ideate with a strong focus on customer satisfaction and product differentiation--- - -Conduct profitability analysis & assess market size, share, and competition ---- - -Translate consumer insights and market needs into product enhancements--- - -Forecast business needs & identify new opportunities based on research and feedback from sales--- - -Develop and manage partnerships to support product marketing--- - -Manage marketing budgets, set KPIs, and evaluate campaign performance VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Qualifications --- - -7+ years of product development & marketing experience for a tangible product is required--- - -5+ years in a leadership role is required--- - -Collaborative mindset with the ability to influence and drive alignment is required--- - -Strong presentation skills (both technical and strategic/customer-facing) are required--- - -Ability to work 100% on-site required
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Keywords: twiceasnice Recruiting, Upland , VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.), Executive , Huntington Beach, California